La Belle Waide
'π³π π©ππππ πΎπππ π' is a fictional project. Let me tell you its genesis. I discovered this plant a few years ago while doing research for a friend who wanted to set up an organic farm in the Oise region. The name, 'π³π π©ππππ πΎπππ π', immediately popped into my head and has remained there ever since... The leaves of this small yellow flower are used to obtain the blue pigment that made Amiens rich (and delighted the kings of France) for 4 centuries. This Amiens blue inspired me to set up a sustainable dye house using locally-grown organic leaves. I created a complete visual identity around this idea, based on the principles of simplicity and sustainability.