YOUNG ADULTS
TEENS/TWEENS
INFANT/TODDLER
Rubiks 2024 - Sports
Art Direction and Graphic Design for these sports-oriented capsule collections involved addressing the unique needs of three distinct segments: Young Adults, Teens/Tweens, and Infants/Toddlers. The challenge was to develop three different styles that each reflect the specific characteristics of these groups, resulting in three independent style guides. It was a pleasure to work on this project from the initial concept to the final result, finding solutions that the client truly appreciated and loved.